ILLUMA
An approved landing-page direction for a college admissions platform
Redesigned Illuma’s public landing experience with clearer product storytelling, stronger visual hierarchy, and more direct paths into its college-planning tools.
- Project stage
- DESIGN APPROVED · CLIENT IMPLEMENTATION PENDING
- Our work
- UI/UX Design · Landing Page · Front-End Development · Responsive Testing
- Website
- View Current Website
The link opens Illuma’s current public website. VenoxAI’s approved landing-page redesign is pending client implementation.
The project
Illuma’s public landing page needed stronger visual hierarchy, more consistent spacing and typography, clearer product presentation, and a more professional overall experience.
VenoxAI researched relevant interfaces, then designed and developed a responsive landing-page direction while preserving Illuma’s core information and identity. The client approved the redesign for implementation; it should not be confused with the current public website.
Our approach
Interface research
The design process considered patterns in college admissions products and established software interfaces.
Landing-page redesign
Work covered page structure, navigation, typography, content width, calls to action, feature presentation, and product visuals.
Review and iteration
The design was tested across screen sizes and revised in response to client feedback.
What was delivered
- Interface research
- A responsive landing-page design
- Front-end design direction
- Revised navigation and content hierarchy
- Cross-screen testing and iterative revisions
- Client approval for implementation
Still in progress
- Implementation of the approved redesign on Illuma’s public website remains with the client.
In their words
“Before working with Srithan and Venox, Illuma's landing page did not fully reflect the quality or sophistication of our college-admissions platform. The interface needed stronger visual hierarchy, more consistent spacing and typography, clearer product presentation, and a more professional overall experience. Srithan researched strong interfaces both within college admissions and across leading software products, then designed and developed a new responsive landing page for Illuma. He improved the page structure, navigation, typography, content width, calls to action, feature presentation, and product visuals while preserving Illuma's core information and brand identity. We chose his redesign because it presents Illuma in a more polished, credible, and cohesive way and makes the platform's value easier for prospective students and parents to understand. It also creates a stronger visual foundation for the rest of the product as Illuma continues to develop. Throughout the project, Srithan handled feedback well. He responded quickly, took criticism seriously, tested the interface across different screen sizes, and continued revising the design instead of treating the first version as final. We approved the redesigned public landing page for implementation. Based on my experience working with him, I would recommend Srithan and Venox to startups and organizations looking for thoughtful UI/UX design and front-end development from someone who can independently research, design, build, test, and iterate.”
View supporting project records
Client feedback records
